Practical notes on 3D & AR.

Articles about 3D production, browser optimization and WebAR — useful for brands, product teams and anyone preparing interactive product experiences.

Latest publications

04 articles

AI + 3DAug 01, 2026 · 12 min read

How text-to-3D and image-to-3D work, where manual control remains essential, and how generated assets are prepared for WebAR.

WebARJul 29, 2026 · 9 min read

A practical explanation of browser 3D, augmented reality and product placement without a dedicated application.

File formatsJul 27, 2026 · 10 min read

A direct comparison of production files, browser delivery and Apple AR formats — including when each one is appropriate.

OptimizationJul 24, 2026 · 14 min read

Geometry, textures, materials, scale and loading: a complete practical checklist for fast browser and mobile performance.